![]() ![]() Other estimates put the cost between $280 million and $310 million for production and at $150 million for promotion. Avatar was officially budgeted at $237 million, due to a groundbreaking array of new visual effects Cameron achieved in cooperation with Weta Digital in Wellington. Work on the language of the Na'vi began in 2005, and Cameron began developing the screenplay and fictional universe in early 2006. Filming was supposed to take place after the completion of Cameron's 1997 film Titanic, for a planned release in 1999 however, according to Cameron, the necessary technology was not yet available to achieve his vision of the film. Development of Avatar began in 1994, when Cameron wrote an 80-page treatment for the film. ![]()
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